Want to go viral? Let’s be real, there’s no magic formula. But certain types of posts tend to get shared, liked, and talked about way more than others. If you’re serious about growing your social media presence, you need to know what grabs attention and keeps people coming back for more.
The good news? You don’t need to be a celebrity or have a massive budget. You just need to focus on the kind of content that sparks reactions. Let’s break down the 7 types of posts that always go viral on social media and how you can use them to grow fast.
1. Relatable Memes
Memes are the internet’s universal language. They’re funny, quick, and easy to digest. The best part? People love sharing them when they feel “this is so me.” That’s what makes memes spread like wildfire.
To make your memes work, tie them to trending topics, everyday struggles, or industry-specific humor. If you’re creating Instagram reels, you can even turn memes into short video skits. A free reel maker helps you add captions, audio, and visuals to make memes stand out in video format.
2. Behind-the-Scenes Moments
People crave authenticity. Sharing the “real you” or a sneak peek of your process builds trust and makes your audience feel closer to your brand.
This could be a quick office tour, your morning routine, or even the bloopers while recording content. Not polished. Not staged. Just raw, honest moments. That’s what makes behind-the-scenes posts so powerful.
Using an AI Reels Maker makes it even easier. Tools like this can take your clips, generate voiceovers, add subtitles, and turn everyday moments into professional-looking reels in minutes. Invideo AI has been helping creators nail this format by making content creation stress-free.
3. How-To Tutorials
Tutorials are one of the most evergreen content types. Why? Because people love learning quick solutions to their problems. And when you teach something useful in a simple way, they’ll save it, share it, and come back for more.
Keep tutorials short and focused. “3 ways to style a white T-shirt,” “5 easy hacks for better photos,” or “How to edit reels in under 5 minutes.” Videos work best here. A free reel maker lets you package your tips with smooth transitions, text overlays, and music that keeps viewers hooked.
4. Trending Challenges
Challenges are built to go viral. Whether it’s a dance, a lip-sync, or a new filter trend, people love to join in. It makes them feel like part of a larger community.
But here’s the catch: you can’t wait too long. Jump in while the trend is hot. Add your twist to stand out, and don’t be afraid to make it funny or unexpected. If you’re short on time, an AI Reels Maker can help you quickly create content that matches the trend, complete with subtitles and music, so you never miss the wave.
5. Inspiring Stories
Nothing spreads faster than a story that makes people feel something. It could be your personal journey, a customer’s success story, or even a motivational quote paired with strong visuals.
The key is emotion. If your story makes someone laugh, cry, or feel inspired, they’ll share it. That emotional connection is what turns a post from “just content” into something people care about.
6. User-Generated Content
Social media isn’t just about you, it’s about your community. Sharing user-generated content (UGC) is one of the easiest ways to boost engagement and go viral.
Encourage your followers to share their experiences, reviews, or creative takes using your product or brand. When you highlight their posts, it not only gives them recognition but also builds social proof. Others will want to join in too, which keeps the cycle going.
7. Controversial Takes (Done Smartly)
Hot takes spread like wildfire. But here’s the thing: you need to be careful. You don’t want to come across as offensive or insensitive. Instead, share opinions that spark discussion, not fights.
For example, if you’re in the fitness niche, you could post “Why cardio isn’t the best way to lose fat.” People will jump in to agree, disagree, and share. The more people talk, the more reach you get.
Just remember, don’t stir drama for the sake of it. Always back up your point with some value.
Final Thoughts
Going viral isn’t about luck, it’s about strategy. The 7 types of posts above, memes, behind-the-scenes, tutorials, challenges, inspiring stories, user-generated content, and smart hot takes are proven to spark engagement again and again.
And here’s the best part: creating these posts doesn’t have to be complicated. With tools like an ai video creator, you can turn ideas into professional reels in minutes. Whether you want memes, tutorials, or inspiring stories, Invideo AI makes it simple to create content that connects and gets shared.
So next time you sit down to plan your content, ask yourself: “Does this make people laugh, learn, or feel something?” If the answer is yes, you’re on the right track. That’s the kind of content that doesn’t just get likes, it goes viral.
